Jadric Architektur + 1990uao selected to create the Seoul Museum of Photographic Art

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Jadric Architektur + 1990uao selected to create the Seoul Museum of Photographic Art

Vienna-based Studio Jadric Architektur and its Korean partner 1990uao were chosen as the winners of the Seoul Museum of Photographic Art International Competition. The proposal will be part of the future cultural mile in Chang-dong.

Courtesy of Studio Jadric ArchitekturCourtesy of Studio Jadric ArchitekturCourtesy of Studio Jadric ArchitekturCourtesy of Studio Jadric Architektur+ 19

Courtesy of Studio Jadric Architektur
Courtesy of Studio Jadric Architektur

Sculptural in design, the project sets up a monolithic museum. A dynamic twist in the structure generates an extension of the existing public domain. Indeed, the proposal “enriches the surrounding public space as well as the overall architectural identity of the district”. The conceptual approach based on the symbiosis between photography and architecture highlights a play of light and form.

Courtesy of Studio Jadric Architektur
Courtesy of Studio Jadric Architektur

The dynamic movement of the object symbolizes a snapshot – a characteristic shared by architecture and photography. The form reacts to the directions of external movement and thus constitutes a culmination of the planned new cultural mile. […] The building merges with the square and thus becomes a single-storey object to sit and linger, thus creating a generous public space. Downstairs we are drawn to an open plan guest bedroom with plenty of space. – Jadric Architektur


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Courtesy of Studio Jadric Architektur
Courtesy of Studio Jadric Architektur

With the social aspect at the heart of the concept, the project serves the public by integrating urban landscapes inside and outside the building for visitors and neighboring housing estates. Indeed, the architects imagine a museum that enhances the entire environment that surrounds it. Inside the walls of the building, the functions are organized logically, generating a very natural and fluid movement through the exhibition spaces. Finally, light and structure mix, through backlit concrete ribs, creating a certain symbiosis desired by the architects.

Courtesy of Studio Jadric Architektur
Courtesy of Studio Jadric Architektur
Courtesy of Studio Jadric Architektur
Courtesy of Studio Jadric Architektur

For exhibitions, we are considering a white cube concept, flexible and suitable for any presentation. The rooms are easy to connect to form larger exhibition units. The teaching rooms are grouped together on the upper floor. – Jadric Architektur

  • Project name: Seoul Museum of Photographic Art
  • Architectural firm: Jadric Architektur ZT GmbH
  • Project location: 70, Madeul-ro 13-gil, Dobong-gu, Seoul, Republic of Korea
  • Korean partner office: 1990uao
  • Design team: Jakob Mayer, Federica Rizzo, Nikolaus Punzengruber, Dennis Przybilka, Max Krankl
  • Credits translation partners: Byonghun Lee and Daria Jadric
  • Visualization: Claudio Anderwald Computer graphics



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