33 ideas for real estate agents to grow your database and earn more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same answer: Generating leads and building a database that will drive listings and long-term sales.
Most want to spend more time prospecting and interacting with customers and closing deals and less time, and to some extent that means talking to the right people at the right time.
In today’s digital age, real estate agents have a plethora of tools that can help build a database of highly motivated consumers.
Having the right tools – i.e. a great CRM – also makes storing and retrieving prospect details (buyers, sellers, tenants and investors) faster and easier and enables agents to sell homes more. rapidly.
Here, we’ll look at a few ideas that can help agents develop a database.
Real estate marketing success means reaching out in many different directions at the same time – like an octopus. Think of all the means of communication at your disposal as your tentacles.
Email, text messaging, and even snail mail can all be very effective. You just need to deploy them effectively and proactively ensuring that the right messages are sent to the right people.
Make sure you’re using the right contact method for each prospect based on their previous interactions with you and their preferences. For instance:
- I recently had my uncle come to my house, and he still likes to read the newspaper as “a newspaper.” Brochures and traditional postcards are therefore ideal for people who like to be able to read and touch something tangible.
- Email may be preferred for people who use their phone primarily for work.
- Texting is great for people who like quick information and like to give quick responses.
- Picking up the phone is a timeless way to reach shoppers of all ages and walks of life.
Obviously in every communication you can check the details you have on file, but no matter how you communicate with people you can ask them a simple question: do you mind if I connect with you on Linkedin so we can keep in touch / I share regular property updates that you may find useful.
I’ll tell you why in a second.
Share and generate buzz on social platforms
Social media lead generation has gotten a little trickier in recent years and nurturing customers requires strategic thinking.
Sharing your latest ad on Facebook just isn’t going to be enough, especially when you create a direct link – Facebook doesn’t necessarily reward those who drive users away from the platform!
Good agents understand the social media engagement factors that not only grab the user’s attention, but also get them to share and talk about the ads.
Here are a few ways to make sure your social media posts stand out from the crowd and result in quality lead capture:
- Use an eye-catching image to grab the user’s attention, even on a busy feed.
- Use a short video
- Keep the text minimal and precise. Facebook and Instagram are visual platforms, so try to let the visuals (images and video) do the most talking.
- Use Facebook’s live feature to record live video including market updates, previews, live property tours and more. If you do it “live” on your Facebook business page, you can share it with your personal profiles and reuse it for other platforms such as Youtube and Linkedin.
- Create a lead magnet and run Facebook Lead Gen Ads on it (this is actually one of the fastest ways to grow your database.
- Again, try to add everyone you connect with on social platforms to your LinkedIn. (Curious to know why? Believe me, I’m getting there…)
Did you know: there are six social media posts you should use for every ad? Look what they are here.
Know the local market
Buyers and sellers turn to agents to find out the neighborhoods in which they plan to buy.
The more you can answer their questions, the more they will trust you and appreciate your brand.
So take the time to get involved in what’s happening in the areas you serve.
Get to know local businesses and hotspots and (if possible) participate in local activities and hobbies.
Reinvent yourself as a community worker by:
- Engaging with local charities that you resonate with, for example, sponsoring a local sports team.
- Invite neighbors to open houses and take the opportunity to connect with locals and learn about their needs.
- Organize or sponsor a local cleanup project to keep the neighborhood looking great.
- Collaborate with other local businesses on seasonal events
- Creating a local directory app or destination guide.
Leverage technology to create listings with a wow factor
Buyers today expect to be able to get a better sense of a property from the comfort of their own home – ordinary post-pandemic photos might no longer suffice.
The better you can simulate the experience of being in the property, the more likely prospects will get to know you. Try:
- Use simple tools like Canva to create cool posts, including carousel posts (search for real estate in templates)
- Create virtual tours that will appeal to tech-savvy buyers who are short on time.
- Using drone photography to showcase larger properties, including luxury homes and farmhouses. A professional drone photographer can make your most prized properties shine in photos and videos.
- Don’t forget to include a floor plan!
Businesses of all shapes and sizes use blogs or create articles to engage with their customer base and stay visible online. And blogs can have significant benefits for real estate agents. A blog is a great platform to showcase your expertise, knowledge, and passion while demonstrating to prospects that yours is a brand that cares about their needs.
- Blog about local places, businesses, and events, which will help give out-of-town shoppers a sense of the community (and establish you as an authority within it).
- Post helpful and practical guides on things that might mystify new buyers, like buying their first home in the area, where to find dog walkers, daycare, a good coffee shop and more.
- Create engaging posts about your latest announcements, showcasing them in full character.
- Upload and transcribe your live social videos to create blog posts.
- Again, get the most out of your content by redirecting it (along with the video uploaded to youtube) to other top sites like LinkedIn or Medium.
Proficiency in Marketing for Real Estate Agents
This is not an exhaustive list of how to hang out, meet people, and add names to your database. You don’t have to do them all either.
But still, here are some things we haven’t even touched on:
- SEO/Video SEO
- Local SEO
- Your email newsletter
- Paid Ads
- Open houses
- Owned, earned, and paid media (e.g. radio, television, magazines, blogs, influencers)
- Direct response campaigns
- Setting up sales tunnels
- Create online communities
But I want to pick up on one thing, and that’s connecting with everyone you meet on LinkedIn, here are five reasons why:
- Linkedin is a place where you’re expected to talk shop – which relieves you of the need to be “at a barbecue” the same way you would on Facebook or Instagram, and you don’t don’t need to learn crazy dances, like on TIC Tac
- If you have a paid plan, you can download your connections at any time
- Once you have downloaded this list, you can add your connections to your CRM
- You can also use this list to create a custom audience on Facebook (depending on the privacy settings of your connections) to boost your posts
- If you have a relatively large list of connections on LinkedIn, you can turn your profile into a creator and create your own newsletter, with a ready-made mailing list that you don’t have to grow – LinkedIn does the hard work for you.